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Below is a real email that I had sent a
customer who asked me what the difference is between Google Analytics and
" Visit Intel"......
Hi Steven.
I hope you are well.
The Google Analytics (GA) question as
to how it differs from Visit Intel is the most frequently asked question
we receive.
On a high level....We do NOT view Visit
Intel as a as a competitor of GA . Rather we view GA as a
complimentary tool for Visit Intel. In fact...we still use GA ourselves.
Visit Intel provides information
that GA does not give you with it's free service.
Also...Visit Intel" sends detailed
Automatic PROACTIVE Email Site Visit Alerts directly
to your inbox .
You do not have to go anywhere
other then your inbox to get the Visit Intel reports detailing to you which
company clicked on your site, how they found etc.
We find that the typical person does
NOT log into GA often if at all. Reason being it is not simple
to navigate through and difficult to get helpful information.
Another major difference is GA uses
Cookies to track user activity. This is a really big deal as in
the EU for example...if you track visitors with COOKIES on your site ....you
have to have that disclaimer on your website that warns people that they
will be tracked with Cookies. The UK and Canada also frown upon the
use of cookies.
Visit Intel does NOT use cookies.
All of the information we provide is
driven from the IP address.
Visit Intel is telling you that a person
from a specific company is clicking through your website. Visit
Intel reports on ALL website visitors.
The idea is to have the Sales people
within your organization receive the incoming Visit Intel Alerts so that
you can act on that information immediately.
I have attached a document to help
you get more out of your Visit Intel Site Alerts.
To get to the level of information you
receive with Visit Intel through GA.....you would need to use Google Adwords
and pay much higher fees.
If you are using Adwords...the only way
to get the information that Visit Intel provides you is if the person who
is searching uses an Adword that is in your predefined list.
Again...Visit Intel is reporting
on ALL activity from ALL of your digital Marketing Channels no
matter where that person originated from (ie. Bing, Google ,Facebook, LinkedIn,
email, etc) for ONE low Monthly fee of $59.
You end up paying MUCH MORE if you are
going to rely on Google Adwords and Analytics and you will not be getting
the full picture as to how people are landing on your site.
With Visit Intel...for the
same one low price you are getting additional services to use like....
- There is a feature within "Visit
Intel" that generates a shortened landing page web address ( like
bit.ly). Once you generate the shortened address....it has "Visit
Intel" Tracking already embedded in it. Great for Press
Releases or any other landing pages.
- We can apply "Visit Intel"
tracking to a defined list of Contacts ( from Mail Chimp, Constant
Contact, Hub Spot, Swiftpage etc) so that when those people visit
your site in the future OUTSIDE OF THAT EMAIL...you will know exactly what
person clicked on what web pages on your site
- We can apply "Visit Intel"
tracking to an attachment embedded in an email or on a website....alerting
you when that attachment has been opened.
- We can apply "Visit Intel"
tracking to a signature block that links to your site. So you will
know if they came to your site via the sig block.
- Within "Visit Intel"
you can assign what Site Alert emails go to which sales people. (ie.
by territory)
- We can set up "Visit Intel"
to track what specific Email Campaign and/or Press Release triggering a
site visit whether in house or from an ESP (email service provider)
And of course...you have access to the
Macro Reporting Portal to get the macro trends and export the information
if you so desire.
I hope this was helpful.
If you have questions or would like me
to walk you through the Visit Intel Site Alerts or Macro Reporting Portal...I
would be happy to do so.
Thank you.
Joe
